“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”. Simon Sinek.

Have you often asked yourself if you are a leader? Have you asked why and how you became to be in a leadership role?

Leadership, and the why is not as simple as our prestigious job title, it is, you guessed it right, much more than that.  If you are seen as an effective leader it is because people are not so much interested in what you do but more in the why you do what you do.  As children we are instilled values from our parents, teachers and surroundings. How we come across to others shows our deeply held values.  In the context of work, consciously and unconsciously, our path in life is dictated by why we do what we do, and if that is not the case then we will definitely get stuck and feel joyless even if we are earning larges sums of money. 

So leadership and the why is intertwined but perhaps not much talked about or even acknowledged in the context of life.

For me my why is always what more can I do to add value to my being, and to the world I care for and serve?  If you became a leader it is because you have the art of motivating others. You have the ability to inspire and bring out the best in people. You have the ability to see the bigger picture and you care what you do for others.  Some of our leadership skills can be learnt from others and some skills can be cultivated. However, there are some traits in leaders that allow them to be approachable and respectful in their dealings with others. You know the saying, it is not so much what we say but how we make the other person feel that really matters in the end.  

In essence a leader empowers others and those they serve. Knowing why we do what we do helps us to refine our leadership skills and helps us to become a more cultivated and effective leader.  

As a Leadership Coach I take pride in helping leaders find their why and help them to thrive in their leadership role. If you would like to know more please get in touch.  

“A leader…is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.” – “Long Walk to Freedom, The Autobiography of Nelson Mandela” written by Nelson Mandela in 1994



22nd December, 2021